How to Start a Massage Business from Home

How to start a Massage Business From Home

Are you trying to figure out how to start a massage business? Here are some important steps you need to take in order to get started. Whether you’re looking for a side-hustle or want to be self-employed, running a home massage business can be very rewarding. The best part is that there are no employees! You set the hours and how much time you want to spend with clients.

This article will cover how to go from getting started with your business all the way until you’ve made it and are running a successful company. We’ll talk about how to find startup capital, how to form your company, how to get massage liability insurance and marketing and advertising your new business.

Finally we’ll answer some of the most frequently asked questions related-to starting up a massage therapy business at home. If you’re ready for success in this competitive field then read on!

How to Start a Massage Business

Starting A Business As A Massage Therapist from Home

Let’s talk about what is needed to start a business as a massage therapist from home.  It’s going to be a little bit different from starting one from a retail location or commercial property.  Starting one from home will allow you to begin with very little funds compared to the alternatives.

Set Up Your Business

There are several requirements and steps to setting up your massage business from home.  Some are the same as if you were launching a new business from a retail location.  Yet there are also other considerations to keep in mind that should be given extra attention since you are now working from home.

As expected, you should create a business plan whether you plan to take out a small business loan or not.  Even if that plan is simply written down on some paper for your reference, have a plan.  Your plan should include everything about your massage business from what type of clientele you plan to serve, all resources you’ll require to be successful and your marketing plans.

Start Up Capital

The initial investment for a massage therapy business is relatively low especially when starting from home.  All in all, some of the things you will need when starting your new business include:

  • Massage oils, creams, lotions, towels, linens and robes that can be used to provide a massage.
  • Equipment like massage tables and massage chairs are really good, especially portable ones in case you want to also be a mobile massage therapist.
  • Licenses and certification
  • Ongoing education and training

Come Up With A Name For Your Massage Business

Consider how you want to be perceived by clients. If your name is “Dave’s Massage” it might make more sense for some people than if your business was called “Jane Doe, LMT” for added credibility.

Think about how easy the name will be to spell and how memorable it will be. You don’t want a name that is difficult to spell or remember.

Anther thing to consider is that even though you are working out of your home, doesn’t mean your business name has to reflect that you are a sole proprietor.  So rather than use your personal name for your business, think about using a  name that reflects the type of business you are in.

For example, if your massage services will be more therapeutic than spa like, consider using a name along the lines of “Healing Hands Massage” or something similar to this. This way clients know how you plan on working with them and how their experience is going to feel before they even make an appointment.

Form a Business Entity

There are a few different ways to form your own business. Your business structure can be either an LLC, S Corp or even become a Sole Proprietorship with no entity at all.

If you do not know how to set up one of these types of entities and how they work it is highly recommended that you read this article on business formation services and the different types of business you can start.

Establish Your Goals

It is important to figure out how you want your business to grow. Do you plan on hiring employees in the future or do you just hope that word of mouth helps keep the momentum going? If it’s a goal of yours to have several people working for you, then how much will this cost and what types of things can be expected when running a business with employees?

Whatever your goals are, it is important to think about how you want things to go in the future. This will help give you an idea of what type of price point makes sense for how many clients per month etc… so that when setting prices and hourly rates this can be accounted for.

Your Home Office Set Up

How to Start a Massage Business From Home

You have your business entity established and you know how much money it will cost to run. Now what? Well, now is time to set up a home office for all of this hard work that has been done!

When you’re setting up the area in which you’ll offer massage services at home, there are a few things to bear in mind:

What kind of how would you like the space to feel? Is it going to be comfortable and inviting or is this a strictly business type deal where clients know they are coming for massage therapy but not much else.

The size of the room matters too! You don’t want your office set up in such a way that you feel cramped and uncomfortable while providing your clients with the best possible services.

Lighting is also something to keep in mind when setting up how you will see yourself for work! If there are windows, what kind of natural light is allowed into this space? You don’t want to set appointments during an overcast day or at night.

How easy will it be for clients to travel to your home massage office? Do you live in a place where there is no public transportation or can they get here easily by car? This matters because you don’t want someone who lives 30 miles away from the closest bus stop sitting at their house and scheduling an appointment only to find out how difficult it is for them to get here.

Requirements To Work From Home

Working from home mostly has the same requirements when setting up a business as you would if you were working from a retail location.  You still need a business license and business insurance for example.

Determine Your Rates

When determining your rates you may find that you can be extra competitive in your market since you won’t have as much overhead in your business expenses as you would if you were renting a commercial space.

Dress For Success

Often times, people working from home have to take in consideration how they will dress.  It’s tempting to always want to dress down and be super casual.  However, should dress how you would if you were actually at work. This means clean clothes, hair done up and of course make sure your nails are taken care of! You don’t have to wear a suit or anything too fancy but just be mindful that how you look on the outside is reflective of how clients will feel about how they’re treated on the inside.

Get A Business License

To set up how you will do your business legally, a required step is to get a business license.  You can apply for one through your city or county office.

You should also be sure to have the recommended certifications required for performing massage therapy.  See this site for more information on acquiring proper massage therapy certifications:  NCBTMB | National Certification Board for Therapeutic Massage & Bodywork

Get Liability Insurance

There are a few different insurance requirements.  In reading the descriptions of each, you should be able to determine what types of commercial insurance are appropriate for your business model.

Types of insurance include:

  • Workers Compensation Insurance – Any company that employs people must have worker’s compensation insurance. This insurance covers lost wages and medical expenses if a worker is hurt on the job.
  • Commercial Property Insurance – This covers the building on which a massage therapist rents or owns, such as in the case of a fire. Some coverage also includes damage to the facility’s equipment.
  • General Liability Insurance – This protects a massage therapist against costly legal fees and possible financial expenses in the event of an injury during a massage or as a result of using the company’s services.

Marketing & Advertising

Using social media platforms like Facebook, Instagram, and Twitter, as well as print and radio advertising, are popular methods to market your business. Local networking with other businesses and handing out company cards are also effective strategies.

Even though you will be working from home, it’s still important to create a website and optimize it for organic search, especially local SEO or local search engine optimization.

People geographically close to you will search the internet for a provider that is conveniently nearby.  You will want to be found when that search happens so that you have a shot at acquiring a new client.

In addition to online marketing, you’ll want to create some brochures and business cards that can be used for when you schedule in time for networking with other small business owners.

Frequently Asked Questions


  • Chris Darling

    Chris is a busy mom of two, who loves to tinker with computers and read in her free time. Her knowledge of what it takes to start up a business especially businesses that operate on the internet has helped many people from around the world. Many of the tools, resources and solutions found on this site are the same things that she uses to run her businesses. Chris often shares her experience as an online entrepreneur and business coach, speaking at events all over about how she created multiple successful businesses and profitable websites. She also offers advice on how people can build their own business website or blog for very little money, while still maintaining quality content.

    View all posts

How Much Is Small Business Insurance & Where Do You Buy It?

How Much is Small Business Insurance

It takes a lot of hard work and sacrifice to build a business. Maintaining the operation is what separates the good small business owners from the great ones. A large part of that is making sure your business is protected from potential risks like lawsuits, accidents, and natural disasters.

Small business insurance is the solution that helps your business stay running. It gives you a peace of mind so that you can dedicate meaningful energy to the things that matter: your customers and employees. In this article, we discuss what small business insurance is, the different types of insurance, and where you can buy it.

Small Business Insurance

What is Small Business Insurance?

Small business insurance exists to protect your company’s operations, employees, and property. You invested much time, resources, and energy to get your business running. However, unforeseen circumstances can quickly eat into your budget and profits. Small business insurance is necessary because of a variety of reasons:

  • It is legally required
  • Your business could get sued
  • Insurance makes your business look trustworthy and credible
  • Small business insurance will keep your business operating
  • Provides protection to your employees
  • Covers costs related to acts of God
  • Some business contracts will require you to have it
  • It helps you gain and retain quality employees
  • It safeguards your human capital

How Much is Small Business Insurance?

You might wonder “how much does small business insurance cost?” it will depend on the size, number of employees, nature, and geographical location of your business. Businesses with physical products and sensitive data might have different costs than one without these components. According to an Insureon analysis, here is a quick breakdown of the different median premium cost and average insurance costs per month:

  • General Liability: $42 per month (median cost), $65 per month (average)
  • Business owner’s policy (BOP): $53 per month (median cost), $99 per month (average)
  • Professional liability (E&O): $59 per month (median cost), $97 per month (average)
  • Workers’ compensation: $47 per month (median cost), $111 per month (average)
  • Commercial umbrella insurance: $75 per month (median cost), $129 per month (average)

How Much is Small Business Insurance

How Much Insurance Should a Small Business Carry?

Every successful business will go through its ups and downs. If it exists long enough, it is bound to face risks, hazards, and issues. So, what is the best insurance for any small business to carry. To protect your company properly, it is important to invest in general liability insurance, product liability insurance, disability professional liability insurance, and E&O insurance.

There are also other insurance policies to carry depending on the nature of the company:

  • Workers’ compensation insurance – for businesses with at least one extra employee
  • Cyber liability insurance – for businesses that hold a lot of customer information or sensitive data
  • Commercial property insurance – for businesses that have a physical building or rely on high-value assets to complete work
  • Key person insurance – for businesses with an influential figure within the company

What Types of Small Business Insurance are There?

There are many types of insurance policies that roll up into small business. As a business owner, it is critical to understand what each one is, what it covers, and its value to your business. Different types of companies require different kinds of insurance, and the list below gives you a good idea of what you will need.

General Liability Insurance

General liability insurance covers claims related to property damage or injuries stemming from services, product, or normal business operations. It could also be used if you or your business is legally liable for issues or damage to the landlord’s building or property. This insurance will not cover automobile accidents, workmanship, employee injuries, professional mishaps, intentional acts, or punitive damages.

Professional Liability Insurance

Professional liability insurance offers coverage for you or your business against negligence claims from customers or clients. These claims could involve anything including personal injury, negligence, copyright infringement, and more. Professional liability policies protect you from damages involving thing you did incorrectly or actions that you should have taken.

Workers’ Compensation Insurance

Workers compensation insurance provides production for you, your employees, and business against illnesses, accidents, perils, and death. Almost every state requires that companies have insurance policies in place to cover lost wages and medical costs for team members who are sick or become injured on the job. Employees usually receive a percentage of their wages during the time they must miss.

Commercial Property Insurance

Commercial property insurance protects your company’s real estate and everything within. If a part of your property is damaged, destroyed, or lost, this insurance will assist with the repairs or replacement required.

Commercial property insurance is not just for your physical building. It includes your assets, which are critical in running your business. Having a commercial insurance policy will make it affordable to make repairs on important equipment after an unforeseen tragedy like a burglary, fire, or storm.

Cyber Liability Insurance

Cyber liability insurance protects your business from the expenses associated with a software attack data breach, or other cyber invasion. These costs could include anything like notifying customers, legal fees, fines, penalties, and credit monitoring activities.

If your company relies on large amounts of data and sensitive customer information, cyber liability insurance is a good idea. Businesses that have cloud data and organize credit card numbers are also at risk for cyberattacks, which is why cyber liability insurance are helpful.

Errors and Omissions Insurance (E&O)

Errors and omissions insurance (E&O) protects your company from lawsuits claiming you made errors or mistakes in your services. The insurance provides financial assistance for settlements or court costs, which will add up quickly.

What types of errors does this insurance cover? This insurance will typically protect your company from claims involving:

  • Misrepresentation
  • Errors in service
  • Negligence
  • Incorrect advice
  • Fair dealing or good faith violations

E&O insurance is critical because attorney fees, court costs, administrative costs, and associates fines could potentially put your company out of business. The insurance will successfully cover the claims if:

  • The reported incident happened on or after a retroactive date
  • The claim is filed during the extended reporting period or policy period

Unemployment Insurance

In most states, employees pay unemployment insurance on behalf of their team members. However, employees also pay this tax in some tax. This tax program is federally regulated and mandated, while the amounts and eligibility are assessed at a state level. The goal is to assist former employees in making ends meet in the event of losing their job.

Disability Insurance

Disability insurance supplements income if an employee or business owner cannot work due to a bodily injury or accident suffered away from the workplace. This insurance could also apply to an injury or illness that someone suffers from working for a longer, extended period. The purpose is to fulfill the lost income during the time the person cannot work.

Product Liability Insurance

Product liability insurance covers expenses if someone makes a claim that a product you distributed, manufactured, or sold caused property damage or injury. There is always a chance that your product could harm someone, and this could lead to settlement, judgement. Any person can sue over property damage or personal injury from your product, even if they did not use or buy it.

Product liability insurance can protect a variety of stakeholders who have inventory, including:

  • Wholesalers
  • Retailers
  • Tradesmen
  • Manufacturers

Key Person Insurance

Key person insurance is a life insurance policy that delivers a death benefit to a company if its leader, owner, or critical internal stakeholder dies. This unique type of insurance makes sense for businesses in the following situations:

  • The company’s reputation, bottom line, and financial health are attached to the person’s name, unique capabilities, and reputation
  • The employee’s death could harm the company financially

How to Save Money with a Business Owners Policy (BOP)

A business owners policy, also referred to as BOP, helps a company cover the three critical factors of value, convenience, and insurance coverage. It enables a company to bundle commercial property insurance, business interruption insurance, and general liability insurance into a single insurance policy.

As a result, the company can pay an individual premium, save money in the long term, and secure the needed coverage. While this is an excellent option for a small business, it may not be the best option for a company that does not need all the insurance options in the bundle. When you consolidate these insurance packages, you could save around 20% on premiums if you selected them separately.

Are You Legally Required to Carry Small Business Insurance?

Most states will legally require small businesses with employees to have worker’s comp insurance. Depending on the state, other policies will be needed too. Here is a breakdown of when your small business might be legally required to carry it:

  • Workers’ compensation insurance if your company has a team of employees
  • Professional liability insurance if your company offers professional services
  • Liquor liability insurance if your business sells or distributes alcohol
  • Commercial auto insurance if your business has a company vehicle

Where Do You Buy Small Business Insurance?

Here is a quick breakdown of the best places to buy small business insurance. Depending on your needs, explore business insurance quotes for each one of these small business insurance companies.

  • Hiscox – best option for independent contractors or freelancers
  • Liberty Mutual – best option for a business owners insurance policy
  • Progressive – best option for commercial automobile insurance
  • State farm – best option for overall insurance
  • Nationwide – best option for general liability insurance
  • The Hartford – best option for workers’ compensation insurance
  • Travelers – best option for commercial property insurance


  • Chris Darling

    Chris is a busy mom of two, who loves to tinker with computers and read in her free time. Her knowledge of what it takes to start up a business especially businesses that operate on the internet has helped many people from around the world. Many of the tools, resources and solutions found on this site are the same things that she uses to run her businesses. Chris often shares her experience as an online entrepreneur and business coach, speaking at events all over about how she created multiple successful businesses and profitable websites. She also offers advice on how people can build their own business website or blog for very little money, while still maintaining quality content.

    View all posts